BSP, SEC, PDIC Launch 2025 Anti-Scam Campaign

The Financial Sector Forum has launched the 2025 “Protect Your Money” information campaign to empower financial consumers and fight scams.

The campaign was launched June 17, 2025, at the Bangko Sentral ng Pilipinas head office in Manila.

With the tagline “I am a smart financial consumer,” the campaign will deliver financial tips via Facebook, Instagram, TikTok, SMS, radio, printed materials in high-traffic areas and ATM machines.

It will offer practical transaction tips, scam red flags and redress options.

Members of the Financial Sector Forum—BSP, Insurance Commission, Philippine Deposit Insurance Corp. and Securities and Exchange Commission—will handle different aspects of the campaign.

“This campaign is in response to the rapidly evolving digital financial landscape,” said BSP Deputy Governor Bernadette Romulo-Puyat, chair of FSF’s Consumer Protection and Education Committee.

“By strengthening awareness of our rights and responsibilities, we empower individuals to guard themselves against scammers.”

“The objective is simple but clear—to enable Filipinos to confidently say ‘I am a smart financial consumer,’” said BSP Monetary Board Member Jose L. Querubin, who represented BSP Governor and FSF Chairman Eli M. Remolona Jr.

“A Filipino who knows the rights, risks and options available.”

“We are proud to support the refreshed PYM campaign—now sharper, more digital and more relevant than ever,” said BSP Deputy Governor Chuchi G. Fonacier, FSF alternate chair.

“It unites our efforts to educate, empower and protect every Filipino.”

Since its start in 2013, the PYM campaign has evolved to counter fraud risks using tools like the Financial Products and Services Consumer Protection Act and the Anti-Financial Account Scamming Act.

It targets financially underserved groups, including retirees and overseas Filipinos, through expanded digital platforms.

The symbolic “turning of the key” ceremony was led by Fonacier, Romulo-Puyat, Tan, Villaret, Cruz and Roxas.

In a recorded message, SEC Chair Francis Ed. Lim pledged full support, calling the campaign “a signal of our mutual resolve to create a more secure financial environment where fraud finds no safe harbor.”

PDIC President Roberto B. Tan said, “The first line of defense will always be a well-informed depositor or financial consumer.”

IC Commissioner Reynaldo A. Regalado, also in a recorded speech, promised continued protection through digital innovations to help build “a brighter financial future for all.”

Other officials at the launch included MBM Romeo L. Bernardo and BSP Assistant Governor Lyn I. Javier.

For campaign updates, visit BSP and FSF member agency websites or follow #ProtectYourMoney on social media.