BOUNTIFUL HOLIDAYS: DTI Ensures Stable Supply of Noche Buena Products

By Mariela Angella Oladive

The Department of Trade and Industry Region 6 (DTI-6) has assured the public of a steady supply of Noche Buena products this holiday season, with no violations of suggested retail prices (SRPs) recorded as of December 13, according to the agency’s latest monitoring.

“We are thankful that the supply remains sufficient as we continue monitoring over 230 stock-keeping units (SKUs) available,” said DTI-Iloilo Director Ma. Dinda Tamayo during a media briefing on December 19.

Tamayo noted that most establishments comply with the SRPs.

DTI-6 has been actively monitoring supplies from 20 manufacturers to ensure availability in supermarkets and grocery stores.

“These supplies are stable and widely available through the coordinated efforts of retailers and manufacturers,” said Atty. Jazer Miranda, Officer-in-Charge of DTI-6’s Consumer Protection Division, in a separate press conference.

Of the monitored products, 121 retained their prices, 13 saw price decreases, and 104 experienced minor price increases, capped at a maximum of 10 percent.

Ham prices, for instance, rose by PHP 1 to PHP 30, depending on size and brand. Miranda attributed these adjustments to higher costs of raw materials, logistics, and labor.

Manufacturers assured consumers that the adjusted prices would remain in effect until December 31, 2024.

DTI-6 continues to monitor over 200 establishments to ensure SRP compliance, even though Noche Buena products are not classified as basic or prime commodities under the Philippine Price Act.

To assist consumers, a comprehensive price guide is available on DTI’s official website and social media platforms.

“Our monitoring will continue,” Tamayo emphasized, reaffirming the department’s vigilance against price manipulation and irregularities during the holiday rush.

DTI-6 encouraged consumers to shop early, especially for products with longer expiration dates, to avoid last-minute stress and crowded stores.

The department also advocates supporting locally produced goods to uplift micro, small, and medium enterprises (MSMEs) in the region.

Consumers are reminded to check product labels for expiration dates and price tags, compare prices across stores, and report any pricing or quality concerns through DTI-6’s Consumer Care email or regional offices.