Bacolod to showcase local talent in MassKara 2025

By Glazyl M. Jopson

BACOLOD CITY — The city government and Bacolod Gugma Foundation Inc. have officially partnered for this year’s MassKara Festival to promote local pride, creativity and inclusivity.

Led by Foundation President and Festival Director Rodney Ascalon, the foundation pledged to honor the cultural roots of MassKara while embracing innovation and artistic collaboration.

“This year, we’re bringing back the heart of MassKara — the locals,” Ascalon said during Monday’s press briefing.

“We’ll be tapping homegrown talent for the festival’s logo, theme music and music video, making the celebration a true reflection of Bacolod’s spirit,” he added.

Ascalon said this year’s festival, set from Oct. 1 to 19, will feature more competitions and inclusive events for the city’s residents.

Sectoral performances and talent showcases — not just concerts and DJ sets — will highlight community-wide participation.

“We aim to showcase talents from various community groups with a tone of unity,” he said, encouraging all 61 barangays to take part.

A major highlight is the return of the Street Dance and Arena Competition from Paglaum Sports Complex to the public plaza, featuring barangay and school categories.

“We need to give the public plaza the importance it deserves,” Mayor Greg Gasataya said, responding to past concerns about limited activities and kiosk space at the plaza.

“It’s not just about preserving tradition but revitalizing the local economy and honoring our history — people remember dancing there.”

He said the Department of Public Works and Highways has committed to improving drainage systems at the plaza to address flooding concerns during the rainy season.

Gasataya emphasized that vendors, seniors, youth and other sectors should be active contributors to the festival’s success, not just spectators.

The foundation also plans to honor winners of this year’s competitions and cultural performers during a “Grand After Party” on Oct. 26.

This event will serve as a tribute to those who worked behind the scenes throughout the celebration.

Ascalon said about 60% of the planning is complete, with final budgeting dependent on ongoing sponsorship negotiations.

“As someone who calls Bacolod home, MassKara is close to my heart,” he said.

“While it’s a 19-day event, it’s live — anything can happen. That’s why we’re preparing thoroughly.”

The foundation is currently conducting workshops and training sessions for production teams, inter-agency coordinators and volunteers to ensure a smooth celebration.

The festival theme and full event lineup will be revealed during the grand media launch on Sept. 5.

The foundation also assured the city government of full transparency, support for local talent, global positioning, inclusive collaboration and long-term festival growth.

“We look forward to an even grander MassKara Festival this year — one that reflects our culture, heritage and global reputation,” the mayor said.