AweSM Iloilo 2026 Brings Dinagyang Celebration To The Max at SM City Iloilo

SM City Iloilo takes the lead this Dinagyang season as it brings together the city’s most anticipated celebrations in one central destination. As the Dinagyang celebration goes bigger and bolder, SM City Iloilo enjoins everyone to max out the experience with AweSM Iloilo 2026.

Throughout the festival, SM City Iloilo stands as the natural hub of activities. From meeting up with family and friends to enjoying food trips, cultural showcases, and shared gala moments, locals and visitors alike find themselves at the heart of the celebration. With its central location and vibrant atmosphere, the mall offers an easy and accessible way to take part in Dinagyang while moving at one’s own pace.

A major highlight of the festival is the Dinagyang ILOmination Festival of Light Festivals 2026 on January 23 at 6:00 PM. Visitors get the best view and the most convenient locations along Diversion Road. SM City Iloilo draws crowds eager to witness illuminated performances and powerful choreography of five of the country’s most captivating light festivals in one magical spectacle.

Beyond the parade, a wide range of activities unfolds throughout the week. The Grand Iloilo Food Festival from January 22 to 25 at SM Southpoint celebrates Iloilo’s culinary creativity, inviting food lovers to explore local flavors and rediscover Ilonggo favorites, affirming Iloilo City’s title as a UNESCO Creative City of Gastronomy.

Visitors also get a chance to taste uniquely Ilonggo dishes from mall tenants showcasing their hero dishes of Ilonggo flavors—shoppers can as well go on an AweSM Iloilo Food Trip adventure, by riding the point-to-point shuttle buses for free at the mall’s transport bay, and experience the food offerings at the Iloilo Central and Terminal Markets and back.

The exhibit of the 2026 Dinagyang costumes give visitors the first glimpse of intricate and artistic pieces before the actual tribes competition. Furthermore, the Western Visayas Creative Expo, running from January 19 to 25, offer a closer look at regional artistry, craftsmanship, and proudly local products.

From January 22 to 25, AweSM Street Scenes bring the festival energy to life with vibrant sights and interactive experiences that turn every corner into a celebration.

Families are in for a max celebration, with events such as the Grand PawSM Parade and Costume Contest, January 22, 3pm at SM Southpoint, adding lighthearted moments for pet lovers.

As day turns to night, the atmosphere shifts with the AweSM Street Party, bringing together live music, performances, and street culture.

From January 23, the Dinagyang energy at SM City Iloilo intensifies with a full night of AweSM experiences at Southpoint. The evening kicks off with the Kapuso Mall Show at 8:00 PM bringing star power and crowd excitement to the celebration. At 9:30 PM, the sky lights up with the AweSM Pyro Display, adding a dazzling spectacle to the night.

The festivities keep rolling on January 24 as Dinagyang goes into full party mode at 11:00 PM with iconic dance group Sexbomb’s Rochelle Pangilinan at SM Southpoint

On January 25, music lovers are in for another exciting night as BDO presents Freestyle at 7:00 PM at SM Southpoint and a live performance by Orange and Lemons at 11:00 PM.

Adding color, creativity, and fan culture to the festival atmosphere, The AweSM Cosplay Fun Ramp and Parade runs from January 22 to 25, from 6:00 PM to 8:00 PM at SM Southpoint. Cosplayers of all ages bring beloved characters to life, transforming the space into a vibrant parade of imagination, self-expression, and AweSM Dinagyang energy.

Offering shoppers the chance to enjoy Dinagyang while discovering great finds across the mall is the AweSM Festival Sale from January 19 to 25.

Complete your Dinagyang journey as all ways lead to SM City Iloilo–celebrate and enjoy Dinagyang to the max at your most-loved mall.

About the AweSM Iloilo campaign

Launched in 2019, the campaign combines shopping, culture, music, gastronomy, and innovative showcases, positioning SM Supermalls as the ultimate destination for both Ilonggos and visitors seeking immersive Dinagyang  festivities. The campaign has grown into a city-wide tradition, bringing the many colors, rhythms, and stories of Dinagyang together, allowing everyone to experience the festival spirit under one roof.