Award-winning CEO makes writing debut

Award-winning CEO and serial entrepreneur Maulik Parekh makes his writing debut with his book entitled, “Future Proof Your Company and Career.” Recognizing the disruptive forces and drawing from his experiences, Maulik aims to help businesses and professionals prepare themselves for what is ahead, especially as the future becomes more digital.

Future Proof Your Company and Career is a culmination of Maulik’s personal and professional learnings from more than 10 years. Written in a storyteller tone and filled with interesting anecdotes and memorable tales, it takes readers on an informative journey where they are able to see different disruptive forces in action and evaluate how each of them are impacting not only their respective businesses, but even their own careers.

Through his first book, Maulik aims to communicate how various factors are shaping the world, and also identify the pillars of success that one must master to future proof their path regardless of what industry they are in. “In this rapidly changing world, we have a choice to make – either we future proof ourselves or we risk becoming extinct,” Maulik said. “Future Proof Your Company and Career offers actionable insights and proven steps on how you can stay ahead of the curve and flourish in the future.”

Divided into three sections, Maulik’s first book dives into Artificial Intelligence, Digital Natives, and the Gig Economy and how powerful each force is in strengthening the future of any business. The book also identifies how impactful they will be over the next decade and how his readers can futureproof their careers and companies in the current and forthcoming era. Ultimately, Maulik wants to enable his readers to achieve success no matter what industry they are in in the multidimensional future.

To help guide his readers, Future Proof Your Company and Career covers five ways they can better prepare themselves for the future. For companies, Maulik cited that it is important to: unleash the spirit of innovation, infuse purpose, inspire learning among the workforce, transform the business digitally, and engage employees. For professionals, he highlighted the value of: thriving in an era of AI, setting oneself apart from peers, transforming ordinary into extraordinary, navigating through turbulent times, and predicting and preparing for the future.

Maulik shared that his book is not meant to impress, but inspire. He noted that it is the exact opposite of many CEO-written books with a predictable plot and models to follow for guaranteed success. “Each page is anchored in humility. Humility that what made us successful during the last decade may not make us successful during the next; humility that we must evolve, adapt and change; humility that we must learn to unlearn and relearn,” he stated.

Maulik hosted a virtual launch on his Facebook page for his brand new book last November 14, featuring an insightful discussion on the shifting business landscape with known Asia Pacifc business leaders like Francis Kong, Sara Leoni, Benedict Hernandez, Stephanie Todd, Laura Butler, and Paulo Vogliazzo. The e-book is now available on Amazon. For a hardcopy, you can email tonichi@maulikparekh.com. For more information, visit https://www.maulikparekh.com/.