ASEAN designers take the spotlight in ASEAN Design Products webinar

The Design Center of the Philippines (Design Center) took part in the ASEAN Design Products Webinar that happened last 29 and 31 March 2021 hosted by the ASEAN-Japan Centre (AJC) and Japan Institute of Design Promotion (JDP).

The ASEAN Design Products Webinar shined the spotlight on four Philippine design-driven businesses and their products by way of introducing them to the Japanese market and audiences outside of the local arena. The webinar set to highlight the positive social impact of the designs and underline how the designers applied uniqueness, creativity, and innovation into their products.

For the sessions that happened in March, the featured designers were Dr. Ria Canlas of Po-Lite Technology, Kae Batiquin of HoliCOW PH, IDr. Willie Garcia of Junk Not!, and Kay Concenco of Lamana. They shared about their products that are readily available, sustainable, have elevated or provided a solution to users’ daily lives, and are in line with the UN’s sustainable development goals; and the process of how these products came to life.

“Compassion is both branding and advocacy. This leads to a new norm of business social enterprise. It is because of equal dimension and empathy applied to the products, design, construction methodology and operations. Every time I improve any aspect of my business operations, the more I manifest compassion.”, Dr. Ria Canlas of Po Lite Technology on her process as a designer-entrepreneur explains.

For Kae Batiquin of HOLICOW, her process involves acknowledging the importance of the life cycle of materials.

“By acknowledging the new normal and by transforming waste to a resource, and by understanding that design is a tool, we want to show that even waste material can be treated as natural material and we have closed the loop. This is the responsibility of design. This what we in HOLICOW feel like when we have partners that come in with us, we tell them that we can do collections one at a time so that we are able to close the loop and do upcycling as main design point.”, she says.

Apart from learning about the Japanese consumer preferences and behavior, the webinar was an opportunity for designer-entrepreneurs to understand how good design delivers can impact the fulfillment of their business goals and objectives and ultimately, give them new insights and better perspective into the movement of trends and businesses in the global market.

“While the pandemic has disrupted the world order and put our global priorities to task, it has allowed all of us to recalibrate our lives towards life’s essentials. The Design Center is a firm believer that Filipino brands and innovators can be the catalyst of change by being pioneers of sustainable businesses that truly speak of compassion not only for their consumers but also for the future that each and every one of us aspires to have.”, Design Center Executive Director, Rhea Matute shares.

This activity is part of the bigger collaboration agenda that was strengthened through a Memorandum of Understanding last March 2020 between Design Center, AJC, and JDP of aligning the Good Design Award Philippines with Japan’s prestigious Good Design Award or GMark and their goal of supporting and establishing respective national good design award systems in 6 ASEAN States: Brunei Darussalam, Cambodia, Laos, Malaysia, Myanmar, and Philippines.

Thinking forward, this webinar series will introduce national design centers from participating ASEAN member states and give the same opportunity to showcase and take the lead in establishing their very own design identity and standards based on their national culture, craftsmanship, and innovations.