Alden Richards: His Untold ‘Plan B’ Story

“It happened when I was in high school. Mama got sick. Just like that, she was gone,” actor and BDO brand ambassador Alden Richards sadly recalled. “My world suddenly stopped. Our savings were quickly depleted. I had to quit school to help my family earn a living.”

At a time when kids his age were enjoying their teenage years, Alden was forced to deal with the harsh realities of life after his mother passed away from pneumonia in 2008.

Like many Filipino families who relied solely on their savings, Alden and his family—still reeling from their grief—soon found themselves unable to cope with their daily maintenance expenses and unforeseen financial obligations resulting from the loss of his mom. This life-altering event impressed upon Alden the importance of cherishing every moment with his loved ones. Likewise, it taught him the value of planning and preparing for the future, and to ensure that a well-crafted Plan B for life was in place.

As soon as he started earning from his career, Alden wasted no time in finding an appropriate financial protection program to serve as his Plan B for life. On one of his bank visits, he learned that his BDO branch actually had a BDO Life Financial Advisor who could help him craft a Plan B for his needs.

Alden’s Plan B for life

“I’m now worry-free because I know my loved ones will be okay even if something happens to me,” the award-winning actor said. “With life insurance, your plans will continue no matter what happens,” he added, emphasizing that life insurance enables families to look forward to a secure future amid life’s uncertainties.

Alden highlighted the ease in availing of financial protection from BDO Life, thanks to the bank’s expansive branch network.

“With BDO Life, it’s so convenient. They have financial advisors in BDO branches who are always there for you, finding ways to protect you and your family,” he said.

Life’s challenges made easier with a trusted partner

“When you realize how the benefits of life insurance help make your family’s plans a reality, then you appreciate that owning one is not an option but a responsibility—one responsibility that is not routinely extinguished because of death,” said BDO Life President and CEO Renato A. Vergel De Dios.

“We are the ‘Plan B’ called upon to respond when your Plan A fails. Our mission is to deliver a service that provides you peace of mind knowing that life will be made easier and more comfortable for those you very much care for,” he added.

BDO Life helps you navigate life’s challenges with a wide range of insurance products to provide you and your family a secure future.

Start your Plan B with BDO Life today. Just visit the nearest BDO branch and look for the BDO Life Financial Advisor. You can also visit BDO Life’s website at www.bdo.com.ph/bdo-life to explore life insurance solutions and get premium quotes based on your financial goals and budget.