PROMETHEUS
LCID CRESCENT FERNANDEZ

A graduate of UPV with a degree in BSBA (Marketing), LCID primarily works in the field of public relations, imaging, and messaging. He discusses shaping narratives, how simple acts can affect the world around you. Discussing strategic approaches to situations, he breaks down moves of public personalities to understand how they shape public perception in the grand scheme of things. At heart, he is a storyteller, and stories compound small events into great epics.

PROMETHEUS is about how small acts go beyond themselves to achieve magnified effects.