25.7 C
Iloilo City
Tuesday, October 4, 2022, 1:36 am


A graduate of UPV with a degree in BSBA (Marketing), LCID primarily works in the field of public relations, imaging, and messaging. He discusses shaping narratives, how simple acts can affect the world around you. Discussing strategic approaches to situations, he breaks down moves of public personalities to understand how they shape public perception in the grand scheme of things. At heart, he is a storyteller, and stories compound small events into great epics.

PROMETHEUS is about how small acts go beyond themselves to achieve magnified effects.


MORE Power and Creating a Culture of Trust

By Lcid Crescent D. Fernandez Let’s go back 2 years to 2020 when MORE Electric...

“HIMAKAS”, and the many teachers who taught me its value

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The 5 Candidates You’ll See on Social Media

By Lcid Crescent Fernandez In 2016, we saw the potential of social media as the...

iVote: You have the power

By Lcid Crescent Fernandez We’ll take a break from the usual business and marketing-related topics...

Why you shouldn’t be trying to reach EVERYBODY with your marketing

By Lcid Crescent Fernandez “And when everyone’s super, no one will be” - Syndrome, The Incredibles...

The ONE marketing mistake businesses SHOULDN’T make

By Lcid Crescent Fernandez So you’ve had your idea and developed it into a product or...